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A website you shouldn't look at

Mickey's

Mickey's fine Malt Liquor was a brand that had very little advertising support for years. Turning to Barefoot, the Miller Brewing Company requested help in better positioning themselves and injecting a new level of energy into the brand through a website targeted at young men ages 21 to 25.

Since Mickey's drinkers are independent guys who value their freedom, Barefoot created a website based on what one shouldn't do, say, think, etc. knowing that the challenge to the target's independence would engage their interest. The site is hosted by the fictional son of the company's founder, Norwood Brown McManus IV, who is as out of touch as the brand is in touch.

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• 700 W Pete Rose Way
• Cincinnati, OH 45203
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• F 513.487.6855
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