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Where sport meets spirituality

Delamere Hopkins

Delamere & Hopkins was a recognized provider of quality gear and counsel to the experienced fly fisherman and upland game hunter, but wanted to step up and compete with the catalogs published by the likes of L.L. Bean, Orvis and The Fly Fisher.

Barefoot developed a print, direct mail and in-store campaign that reeled the target into the store and onto the website. Building upon the Delamere & Hopkins brand among those who trade up for fishing and hunting gear, the campaign reminds the target of the intrinsic rewards of fishing and hunting as well as Delamere & Hopkins' ability to deliver a comprehensive service their competition cannot offer: advice, travel assistance and the ability to try gear before purchasing it.